Our flagship prom dress shop in Southampton store has the biggest selection of prom dresses, formal wear and evening wear you will find on the South Coast and Hampshire, ideally located near West Quay shopping centre. Our store in Southampton is filled with amazing designer prom dresses from some of the biggest brands in the industry including Sherri Hill, Jovani, Mori Lee, Mac Duggal and Scala. Our friendly experienced staff are on hand to help you or a family member find the perfect dress to match your occasion whether it’s for prom, a party or a formal dress for a cruise we will find your dream dress! We won’t be beaten on price and offer a price guarantee along with 0% finance packages and payment plans to help you take away your dress today and pay for it in monthly manageable installments, please speak to a member of staff for more information. We are so happy to be opening a prom dress shop in Southampton and hope to see you all in store soon, call in anytime no appointments are needed!