We are proud to be the only prom dress shop in London stocking Sherri Hill prom dresses and the most exclusive stockist of the American designer in the UK. Our stores across the UK stock a large selection of Sherri Hill dresses that are amazingly beautiful, elegant & modern, these beautiful Sherri Hill Gowns are perfect for prom & formal wear events.

Dress 2 Party is an independently owned leading UK evening wear and occasion wear retailer. Founded 11 years ago by two childhood friends, it has become the go to place for celebrities, influencers and those in the know looking to find the perfect gown for a special event. The flagship central london store (located directly behind Selfridges) is a favourite shopping destination for tourists from all over the world looking for an evening dress, and where you can often find one or both of the business owners delving in to advise customers on making their selections.

Our ethos is simple. We only sell evening dresses, so that we can offer our customers what they really want. An unrivalled selection of gowns to chose from in a full size range, along with our expertise and assistance in making that important choice.
Our carefully curated selection of fresh and timeless ball gowns , prom dresses, wedding guest dresses, black tie and red carpet event dresses, and mother of the bride evening gowns are stocked in sizes UK 6 to 24. We aim for size inclusivity throughout our range, so that women of all sizes can enjoy a full choice of beautiful styles within our collection.

Our brands ( available in our boutiques and online ) include the American prom dress and evening wear designers Sherri Hill, Jovani, and Mac Duggal , and wedding guest dress specialist Tariq Ediz. In 2022, we launched our own long awaited label, By Dress 2 Party.  Drawing on our extensive experience of fabrics and silhouettes, the aim was simple. To create a contemporary, high glamour, luxury evening wear label at an attainable price, with a core of classic multi seasonal pieces to cherish and wear time and again,  in the spirit of slow fashion. Following the success of its launch, the collection will continue to expand and evolve in 2023.

The Dress 2 Party team are based throughout the UK, with our knowledgeable retail staff based in our Glasgow, Liverpool, Cardiff, Leeds, London and Southampton stores. Our customer services and e commerce team are based in our Liverpool warehouse and are contactable 6 days a week by phone or email. Our retail staff are supported by recommended tailoring services in all locations, to ensure that our customers experience is smooth and hassle free from start to finish.

We look forward to helping you find your dream dress soon.