Our brand new London store on Wigmore Street (Directly behind Selfridges), has an unrivalled selection of amazing prom dresses, ball gowns and evening dresses. Our glamorous and spacious store is fit to burst with designer gowns from Sherri Hill, Jovani, Mori Lee and many others. The store is in a perfect central London location and you can find direction information below to help you find our store via a number of different transport links. With the biggest collection of formal wear gowns in the UK our London shop is our flagship store, come visit us and find your dream prom dress, no appointment is needed so feel free to visit us any time!
130 Wigmore Street,
Tel: 0207 018 0680
Monday: 11am - 7pm
Tuesday: 11am - 7pm
Wednesday: 11am - 7pm
Thursday: 11am - 7pm
Friday: 11am - 7pm
Saturday: 10.30am - 6pm
Sunday: 12am - 6pm
NO APPOINTMENT NEEDED!
We do ask girls under 18 bring a parent with them to try on dresses.
Our central London store is conveniently located directly behind Selfridges Oxford Street. We are walking distance from Oxford Circus, Bond Street, Marylebone High Street, and Marble Arch. Nearby eateries include Wagamama ( opposite our store) and Zizi’s Italian.
We will never sell the same prom dress to two prom girls from the same school, ensuring your dream prom dress is unique to you, come in and secure you dress today with a small deposit, we also offer interest free finance on all our dresses in-store and online, spread the cost of the dress over a few months.
We are adjacent to a number of London Underground stations. The closest tube station is Bond Street on the Central Line (5 minutes walk). We are also walking distance from Oxford Circus tube station. Customers travelling by overground train to Kings Cross or Euston should take the underground to Bond Street tube station.
There are a number of bus stops located along Baker Street and Oxford Street. Any of these will take you to right by our door !
Our store is easily accessible by car. Located off Baker Street , nearby parking includes Selfridges Car Park and pay by phone parking bays. There is no central london congestion charge for cars on weekends.