London Boutique

Our brand new London store on Wigmore Street (Directly behind Selfridges), has an unrivalled selection of amazing prom dresses, ball gowns and evening dresses. Our glamorous and spacious store is fit to burst with designer gowns from Sherri Hill, Jovani, Mori Lee and many others. The store is in a perfect central London location and you can find direction information below to help you find our store via a number of different transport links. With the biggest collection of formal wear gowns in the UK our London shop is our flagship store, come visit us and find your dream prom dress.

London Store Details

Store Address
130 Wigmore Street,
W1U 3SB,
United Kingdom

Tel: 0207 018 0680
Tel: 07791360525

Opening Hours

Monday to Sunday: 12 - 6pm **by appointment only**
See how we are providing a safe shopping experience for our customers.


Our central London store is conveniently located directly behind Selfridges Oxford Street. We are within walking distance from Oxford Circus, Bond Street, Marylebone High Street,  and Marble Arch. Nearby eateries include Wagamama ( opposite our store) and Zizi’s Italian.

Now available in all our stores. Pay with Klarna and take your dress away that day.
Your bill is split into three equal payments which are collected every two weeks.
No added interest or fees when you pay on time.

Find us Here

Sneak peek inside...

Prom Dresses, Ball Gowns & Evening Dresses

We are the number one choice for prom dresses, ball gowns and evening dresses in London, you will not find a bigger collection of styles, colours or sizes across London, our dresses are also competitively priced and you will find we are actually cheaper than other big stores in the area.

Our Prom Promise

We will never sell the same prom dress to two prom girls from the same school, ensuring your dream prom dress is unique to you, come in and secure you dress today with a small deposit, we also offer interest free finance on all our dresses in-store and online, spread the cost of the dress over a few months.

Travel Instructions

Find us by Train

We are adjacent to a number of London Underground stations. The closest tube station is Bond Street on the Central Line (5 minutes walk). We are also walking distance from Oxford Circus tube station. Customers travelling by overground train to Kings Cross or Euston should take the underground to Bond Street tube station.

Find us by Bus

There are a number of bus stops located along Baker Street and Oxford Street. Any of these will take you to right by our door !

Find us by Car

Our store is easily accessible by car. Located off Baker Street , nearby parking includes Selfridges Car Park and pay by phone parking bays. There is no central london congestion charge for cars on weekends.

Some of our top sellers